July 10, 2019
Chanel finally joined Tmall to reach more potential Chinese netizens - right before the Single's Day.
Currently, it would be only for the Perfume and Beauty lines but we could still expect some fashion items would gradually join this gigantic ecommerce platform.
November 27, 2017
Some Fast Facts (if you missed the show)
Candice Swanepoel Opened the Show
6 themed sections opened with the “Punk Angel” followed by “Goddesses”, “Millennial Nation” , “Winter’s Tale” , “Porcelain Angel” and closed with “Nomadic Angels”
August 14, 2017
Last month, Red Carpet Research published a study of brands that come to mind first among affluent British and Chinese consumers in the categories Fashion, Auto, Hotel and Banking.
Today, we will be taking a closer look at its findings on the fashion sector. W...
July 26, 2017
Not so long ago, we published an article "L2 Interview: Chinese KOL Becky Li on WeChat and China’s Influencer Economy". Today we would like to share how Becky Li sold 100 limited edition MINI in 4 mins purely via her WeChat public account.
July 9th, China time, Be...
July 25, 2017
** This article is curated by L2 and organized by CHINESE KOLs.
For more information, please visit: L2 Interview with Chinese KOL Becky Li
Attracting sponsorship deals from an impressive lineup of international luxury and beauty brands including Chanel, D...
July 19, 2017
Time: June 26, 2017
KOL: Mr. Bag
Special Holiday: Mr. Bag's 25th birthday
Single Item Price: 16,800 RMB
Total Contribution: 3,360,000 RMB
Highlight: 200 items all sold out within 20 minutes
Lately, Chinese Key Opinion Leaders (KOLs) are increasingly collaborating directly w...
I'm busy working on my blog posts. Watch this space!
Finally, Chanel is opening their Tmall Flagship store!
The 3 Major PR Fails at the Victoria's Secret Shanghai Fashion Show
What fashion brand is at the top of Chinese people's minds?
Case Study: Becky Li x Mini Cooper
L2 Interview: Chinese KOL Becky Li on WeChat and China’s Influencer Economy