July 10, 2019

Chanel finally joined Tmall to reach more potential Chinese netizens - right before the Single's Day.

Currently, it would be only for the Perfume and Beauty lines but we could still expect some fashion items would gradually join this gigantic ecommerce platform. 

Presale...

November 27, 2017

Some Fast Facts (if you missed the show)

  • Candice Swanepoel Opened the Show

  • 6 themed sections opened with the “Punk Angel” followed by “Goddesses”, “Millennial Nation” , “Winter’s Tale” , “Porcelain Angel” and closed with “Nomadic Angels”

  • Karlie Kloss...

August 14, 2017

Last month, Red Carpet Research published a study of brands that come to mind first among affluent British and Chinese consumers in the categories Fashion, Auto, Hotel and Banking.

Today, we will be taking a closer look at its findings on the fashion sector. W...

July 26, 2017

Not so long ago, we published an article "L2 Interview: Chinese KOL Becky Li on WeChat and China’s Influencer Economy". Today we would like to share how Becky Li sold 100 limited edition MINI in 4 mins purely via her WeChat public account. 

July 9th, China time, Be...

July 25, 2017

** This article is curated by L2 and organized by CHINESE KOLs.

     For more information, please visit: L2 Interview with Chinese KOL Becky Li

Attracting sponsorship deals from an impressive lineup of international luxury and beauty brands including Chanel, D...

July 19, 2017

Time: June 26, 2017

KOL: Mr. Bag

Special Holiday: Mr. Bag's 25th birthday

Single Item Price: 16,800 RMB

Total Contribution: 3,360,000 RMB

Highlight: 200 items all sold out within 20 minutes

Lately, Chinese Key Opinion Leaders (KOLs) are increasingly collaborating directly w...

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