November 27, 2017

Some Fast Facts (if you missed the show)

  • Candice Swanepoel Opened the Show

  • 6 themed sections opened with the “Punk Angel” followed by “Goddesses”, “Millennial Nation” , “Winter’s Tale” , “Porcelain Angel” and closed with “Nomadic Angels”

  • Karlie Kloss...

August 14, 2017

Last month, Red Carpet Research published a study of brands that come to mind first among affluent British and Chinese consumers in the categories Fashion, Auto, Hotel and Banking.

Today, we will be taking a closer look at its findings on the fashion sector. W...

July 26, 2017

Not so long ago, we published an article "L2 Interview: Chinese KOL Becky Li on WeChat and China’s Influencer Economy". Today we would like to share how Becky Li sold 100 limited edition MINI in 4 mins purely via her WeChat public account. 

July 9th, China time, Be...

July 19, 2017

Time: June 26, 2017

KOL: Mr. Bag

Special Holiday: Mr. Bag's 25th birthday

Single Item Price: 16,800 RMB

Total Contribution: 3,360,000 RMB

Highlight: 200 items all sold out within 20 minutes

Lately, Chinese Key Opinion Leaders (KOLs) are increasingly collaborating directly w...

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